For International Womens Day, brands around the world have come up with thought-provoking ads and campaigns to promote the historic day. Celebrated on March 8 every year, the day commemorates the journey that women have taken to empower themselves and lead better lives. Ahead of the occasion, brands go all out on social media with motivational pictures, empowering messages and intriguing videos to highlight what women have achieved in the past and how there is a lot more than can be done to improve the situation. This year, the theme for International Womens Day is ChooseToChallenge, which encourages women to challenge whatever is holding them back. From defying gender norms, encouraging people to rethink stereotypes and promoting equality, here are some of the many ad campaigns that are doing the rounds on social media.